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[Graphics] Advice on logo proposal

From: Michael Brady <bradydesign-AT-EMBARQMAIL.COM>
Date: 25 Feb 2011 17:00:45 UTC   (12:00:45 PM in author's locale)
To: The Graphics List <graphics-AT-lists.graphicslist.org>
Hello, folks

I've been asked to design a logo and collateral material for a radio station. I haven't been hired yet, or even retained. At this point, I am drawing up the proposal. I want to make sure I cover all the bases.

I expect the scope of the project will include:

Logo alone
Logo and any nickname, motto, slogan, or other associated phrases

Printed materials:
Stationery (LH, env, memos, invoices, etc.)
Business cards
Business-related printed materials (notebooks, etc.)

Building or offices
On-site (remote broadcast tents, kiosks, etc.)

Handbook of usage on promotional materials, e.g.
Logo signatures on print ads
Logo on posters, etc.
Bumper stickers
T-shirts, baseball hats, and other garments or wearables

Use in videos
On-line graphics
Television graphics
Animated uses

I'm pretty confident about 1-4, but I'm concerned about 5. I don't have a wealth of experience in multipurposing from hi-res print to on-screen and on-air requirements, except for being aware of the nominal 72-dpi resolution of monitors and RGB colorspace.

Any advice on what to be prepared for?

| | | | | | | | | | | | | | | | | | |
Michael Brady
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