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Typographic name games

From: Michael Brady <bradydesign-AT-embarqmail.com>
Date: 17 Dec 2009 15:49:50 UTC   (10:49:50 AM in author's locale)
To: The Graphics List <graphics-AT-lists.graphicslist.org>
Every now and then, I play typographic insider name games. Some years ago, I set the name and display type for an NEH project that used Leonardo's drawing of Vitruvian Man in the title ... in Michelangelo Titling. I got the joke. My client, the project developer and a writer, didn't recognize the type (understandable) and was barely amused when I told him.

I thought of setting something by Stanley Fish in Gill.

I thought it was somewhat amusing that the designer (of quite handsome books) of French antiquarian books chose Baskerville (an English punchcutter) for his French studies--and the books were being published by a Dutch house!

Has anyone else indulged themselves in these little jokes, say, setting a detective book in Mrs. Eaves? a book on the Great Depression in Optima? etc.

Or is this just a vector extension of my great fondness for puns?

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Michael Brady
michaelb-AT-michaelbradydesign.com
considerthepreposition.blogspot.com/
thinkinglikeadesigner.blogspot.com/
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