From: Reginald Vernon <regvernon-AT-yahoo.co.uk>
Date: 16 Feb 2009 19:24:05 UTC   (02:24:05 PM in author's locale)
To: The Graphics List <graphics-AT-lists.graphicslist.org>

You're right, but they couldn't really do much else - the newspaper mast-head is so distinctive and so much a part of the newspaper brand identity that unless they went the way of, say The Independent or The Guardian newspapers and gone for a wholesale design change, they had to retain something from the current masthead to preserve continuity. 
Reg Vernon


----- Original Message ----
From: Michael Brady <bradydesign-AT-embarqmail.com>
To: Discussion of Type and Typographic Design <TYPO-L-AT-LISTSERV.HEANET..IE>
Sent: Monday, 16 February, 2009 3:54:25
Subject: When black letter meets sans serif

I really like this logotype

i.dailymail.co.uk/i/sitelogos/logo_mol.gif

I think they did a really good job of "modernizing" a blackletter face and of combining it with a graceful sans serif.

| | | | | | | | | | | | | | | | | | |
Michael Brady
michaelb-AT-michaelbradydesign.com

----
Message sent by The Graphics List.
Want to be removed?Send blank email to graphics-off-AT-lists.graphicslist.org

----
Message sent by The Graphics List.
Want to be removed?
Send blank email to graphics-off-AT-lists.graphicslist.org