The Graphics List

Re: Seen the new Pepsi logo?

From: katied-AT-spiritone.com
Date: 28 Oct 2008 17:45:40 UTC   (10:45:40 AM in author's locale)
To: "The Graphics List" <graphics-AT-lists.graphicslist.org>

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It is probably also a matter of people blaming their "image" for a drop in sales (or even a lowered increase). And then they think they can change their image by changing their logo.

Foolishness, because they have spent a lot of time, money and effort attaching the logo to their brand. The new logo is different enough that, at least to me, a half red & half blue circle with an irregular white dividing swath does not say "Pepsi", even less when the swath changes from product to product. The elements are too generic and too often used.

My guess a new logo will make loyal Pepsi drinkers think, "The logo has changed, the recipe must have changed too. Am I happy about that?" (new coke) But it isn't so different that people will think it is something new and exciting. So, potentially, they will loose brand identity without gaining client curiosity.

KCD

> It makes you wonder why on earth a superbly recognizable and positive logo
> needs to be tinkered with and ruined? AT&T did the same with their globe and
> type not too long ago.
>
> I suppose certain corporate executive types don't feel they will be seen as
> earning their keep unless they change things -- even when the change is for
> the worse.
>
> -- Dick
>
>
> In a message dated 10/28/2008 10:52:01 A.M. Eastern Daylight Time,
> arths-AT-arths.ro writes:
>
>
> kemie guaida wrote:
> > The symbol(s) just seem badly drawn to me. The curves look very
> > awkward. And the type will be dated in no time.
> > big step backwards, in my opinion
> >
> > kemie
> >
> >
>
> It ain't backwards... If it was it has the chance to regain its style...
> (maybe I'm too old...)
>
> Awkward you say? Here's an enlighment...
>
> commercial-archive.com/node/145989
>
>
>
> Paul
>
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