The Graphics List

Re: Seen the new Pepsi logo?

From: DickWeltz-AT-aol.com
Date: 28 Oct 2008 16:20:14 UTC   (12:20:14 PM in author's locale)
To: graphics-AT-lists.graphicslist.org

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It makes you wonder why on earth a superbly recognizable and positive logo needs to be tinkered with and ruined? AT&T did the same with their globe and type not too long ago.

I suppose certain corporate executive types don't feel they will be seen as earning their keep unless they change things — even when the change is for the worse.

— Dick

In a message dated 10/28/2008 10:52:01 A.M. Eastern Daylight Time, arths-AT-arths.ro writes:

kemie guaida wrote:
> The symbol(s) just seem badly drawn to me. The curves look very
> awkward. And the type will be dated in no time.
> big step backwards, in my opinion
>
> kemie
>
>

It ain't backwards… If it was it has the chance to regain its style…
(maybe I'm too old…)

Awkward you say? Here's an enlighment…

commercial-archive.com/node/145989

Paul

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