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Re: Design and public opinion - fully on topic

From: Michael Dooley <michael-AT-michaeldooley.com>
Date: 11 Aug 2001 02:04:52 UTC   (07:04:52 PM in author's locale)
To: The Graphics List <graphics-AT-lists.graphicslist.org>
on 8/10/01 4:22 PM, Gunnar Swanson at gunnar-AT-gunnarswanson.com wrote:
>
> I hope Mike Dooley reads this one: Do you think Mike Salisbury is
> being disingenuous when he claims that he has no guilt for Joe Camel
> since all advertising is ineffective and he's just letting chumps who
> are set on wasting their money give it to him instead of someone
> else? (I think that's a fair summation of his position.)

If guilt implies shame, anyone who takes full responsibility for the
loathsome, slapdash, egomaniacal, ugly "Art Director Confesses: I Sold Sex,
Drugs & Rock 'n' Roll" book (in which he claims to have created a brand
image that increased Camel sales one thousand percent ... hardly ineffective
advertising, if true) is incapable of feeling guilty. On the other hand,
he's an incredibly personable, captivating dinner companion.
Mike D


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