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RE: Design and public opinion - fully on topic

From: Gunnar Swanson <gunnar-AT-gunnarswanson.com>
Date: 10 Aug 2001 23:42:51 UTC   (04:42:51 PM in author's locale)
To: "The Graphics List" <graphics-AT-lists.graphicslist.org>
Marius,

>Anyone know of some ANTI-tobacco & smoking campaigns that PROVED to be
>successful?
>What do you think that works best in this field? Shocking people with
>photos of like lungs cancer, or changing the attitude that "smoking is
>cool, smoking makes you a Marlboro Man"?

I think the tobacco folk know more than anyone about what does and
doesn't work. The only anti-smoking ads they seem to really object to
are ones that are aimed at young people with the message that the
tobacco industrial is dishonest. It seems unlikely that they are just
sensitive guys who don't want to be vilified; they seem to believe
that being depicted as rapacious slime will disallow teenage
allegiances/personal identification. (I think they count on habit and
physical addiction to keep 'em coming after teenage identity searches
cease.)

Gunnar
--
Gunnar Swanson Design Office
536 South Catalina Street
Ventura CA 93001-3625

+1 805 667 2200
gunnar-AT-gunnarswanson.com
www.gunnarswanson.com

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