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RE: Design and public opinion - fully on topic

From: "Marius Ursache" <marius-AT-grapefruitdesign.com>
Date: 10 Aug 2001 23:21:18 UTC   (02:21:18 AM in author's locale)
To: "The Graphics List" <graphics-AT-lists.graphicslist.org>
Speaking of tobacco advertising...

Anyone know of some ANTI-tobacco & smoking campaigns that PROVED to be
What do you think that works best in this field? Shocking people with
photos of like lungs cancer, or changing the attitude that "smoking is
cool, smoking makes you a Marlboro Man"?


Marius Ursache
Extremely Creative Director
e-mail: marius-AT-grapefruitdesign.com
ICQ: 44647986
mobile: +40 94 863740
voice/fax: (032) 233068 (Romania)
voice/fax: (646) 349-2916 (United States)
voice/fax: (0845) 127-5996 (United Kingdom)
web: www.grapefruitdesign.com

> >I'm struggling to recall an instance where a campaign reversed
> >entrenched opinions. Softened or hardened, yes - overturned, most
> >unlikely. For instance, the change in attitudes to
> cigarettes can't
> >be attributed solely to public health campaigns - a multitude of
> >impacts, along with changing cultural patterns has, over time,
> >shifted patterns of usage. And whilst there is some evidence that
> >tobacco advertising does have an impact on usage, that's
> all it does
> >have. No tobacco company is going to be able to turn me into a
> >smoker, for instance, no matter how sophisticated their pitch or
> >however much exposure they are allowed to have.

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