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Re: Design and public opinion - fully on topic

From: Gunnar Swanson <gunnar-AT-gunnarswanson.com>
Date: 10 Aug 2001 20:04:37 UTC   (01:04:37 PM in author's locale)
To: "The Graphics List" <graphics-AT-lists.graphicslist.org>
>This strategy of communication could possibly be more likened to a team
>sport's immediate strategic play than a plan to change worldviews with the
>ultimate goal of getting a vote. Making facts known and clearly expressing
>them is, no doubt, one aspect of communication, but perhaps it really
>connects and achieves desired results when an emotion can be captured.

It's worth making a distinction between the strategic and the
tactical. Both are important. Tactics, in you simile, might be
considered the plan behind a given play; strategy applies to the
planning for the game (or the season.) The best tactics are effective
but also support strategy. Successful political campaigns that won an
election but eroded future support for the party or the new
office-holder are legion.

If one were applying this to the Kyoto question, one might best
employ tactics that affected particular events or legislation but in
the context of strategy that would have a positive long-term effect
on some group's (the American people?) view of long-term
environmental problems.

Gunnar Swanson Design Office
536 South Catalina Street
Ventura CA 93001-3625

+1 805 667 2200

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