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Re: cheapie look

From: Laurie Anne Lusk <llusk-AT-fcforum.org>
Date: 19 Apr 2001 16:19:37 UTC   (12:19:37 PM in author's locale)
To: The Graphics List <graphics-AT-lists.graphicslist.org>
what about those that do well by using that old worn out look to
say like... the city of New Orleans, Louisiana, USA???

Gunnar Swanson wrote:

> Jon,
> >Inexpensive doesn't have to look cheap.
> I wasn't talking about budget. I was talking about communication. In
> the case of your church, the goal was not to say "This is the
> cheapest church around. God for ninety-nine cents." Many businesses
> do very well by communicating cheapness above all.* They may not
> appeal to you but appealing to you is not their business plan.
> Gunnar
> *The success of the Ninety-Nine Cent Stores has spawned
> competition--the Ninety-Eight Cent Stores. There's a Ninety-Seven
> Cent Store but I haven't seen Ninety-Six. With the stock market
> recovering a bit, maybe we won't have to see it bid down any more. If
> any of the Diggers are still around they might bring back the Free
> Store and challenge anyone to beat that price.
> --
> Gunnar Swanson Design Office
> 536 South Catalina Street
> Ventura CA 93001-3625
> v: +1 805 444 4532
> f: +1 805 715 2005
> e: gunnar-AT-gunnarswanson.com
> w: gunnarswanson.com
> ----
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Laurie Anne Lusk

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